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AI Farm Guard
To develop a cost-effective, solar/ wind-powered AI-based scarecrow that protects crops from birds and wild animals using real-time detection and deterrence.
This contest encourages innovative thinking
that combines Agriculture, Robotics, and Artificial Intelligence to protect crops more effectively and sustainably.
Think. Design. Innovate. Protect
Who can participate?
Individuals or Teams can participate
(max 5 members)
Team members can come from any vocations
Registration fees
Rs. 500/-
Design Brief
Budget
Project expenses capped to Rs. 25 thousand
Materials
Eco-friendly & Lightweight, use biodegradable or recyclable materials wherever possible
Security & Durability
Weather Resistant, Rugged Construction with stable base, Animal-safe (Non-lethal deterrence only)
Cost Estimate
Costing for material, manpower & services
Coverage Radius
Minimum effective range of 10–30 meters.
AI Vision/Detection
Use camera(s) or sensor systems (IR, motion, sound) to identify birds or animal intrusions.
Power Source
Solar-powered (off-grid compatibility) or Manual charging port (USB/AC) or hybrid power option.
Alert System
Real-time alerts to farmers (SMS/app notification)
Design Brief
Detection & Classification
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​Use AI-powered cameras to detect and differentiate between birds (e.g., parrots, crows), animals (e.g., wild boars, monkeys), and humans.
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Operate effectively in rural outdoor conditions day/night, dust, varying weather.
Ease of Use
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Plug-and-play installation
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Durable and low-maintenance
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Language-agnostic or multilingual prompts for rural users
Power Supply
Solar-powered with battery backup for off-grid use
Coverage Radius
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Sound (animal distress calls, loud alarms, recorded human voices) To deter birds, sound waves can be used to create an unpleasant or disorienting experience.
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Light (strobe or flashing)
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Motion (moving dummy or rotating arms)
AI Vision/Detection
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GSM or LoRa-based alerts to farmer’s phones.
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App or SMS interface for remote control or reports
Cost Constraints
Target price under ₹25,000 for smallholder farmers. Cheaper is better
Design Brief
Shelf-Life Extension
Use of breathable films, ethylene absorbers, or natural antimicrobial coatings to delay
ripening and spoilage
Design & Usability
​Suitable for 0.5 to 2 kg. Easy to assemble/fold and reuse/recycle. Space for branding
Eco-friendly Materials
Compostable, recyclable, or biodegradable materials to align with sustainability goals
Budget & Cost Guidelines
Cost - Rs.10 to 15 per pack for smaller batches and Rs.40 to 50 for bigger packs. Affordable for small farmers and scalable across rural areas
Freshness Monitoring
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Embedded freshness indicators (color-changing strips or biosensors) to show spoilage or temperature exposure
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Optional: RFID/NFC-enabled data logging for B2B supply chains
Modular & Scalable
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Suitable for single-fruit units (e.g., mango, pomegranate) and bulk crates (e.g., tomatoes, leafy greens)​
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App or SMS interface for remote control or reports
Rural Friendly Design
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Robust to handle transport via tempo, tractor, or headload
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Simple visual indicators
Target Users
Smallholder farmers, FPOs, and agri-startups involved in short and mid-range supply chains
Use Case Scenarios
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Farm-to-mandi transport
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Farm-to-consumer models
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E-commerce/retail supply chains
Design Brief
Structure & Mobility
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3 or 4-wheel manually pulled or e-bike attachable cart
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Shock-absorbing wheels suitable for rural and semi-urban roads
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Easy to push/pull with minimal effort
Hygiene & Freshness
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Washable trays, ventilated crates
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Waste bin or water drainage for cleaning/waste
Aesthetics & Materials
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Use of eco-friendly, lightweight materials (metal frame, bamboo/wooden detailing, food-grade plastic)
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Vibrant, rural-themed design for street appeal
Target Users
Individual farmers or FPOs selling fruits like mangoes, bananas, guavas, or watermelons in rural and urban peripheries
Display & Storage
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Multiple levels or compartments to display different fruits
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Covered shade (retractable) to protect from sun/rain
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Storage drawers or insulated boxes for extra stock or sensitive fruits
Smart Features (Optional)
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Solar panel for powering a small fan/light
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Digital weighing scale, QR payment support (UPI)
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Branding panel with farmer's name/FPO logo
Ergonomics & Safety
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Canopy height and shelf angles optimized for both farmer and buyer
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Reflectors for night visibility; lockable wheels for slopes
Use Case Locations
Village roads, town markets, urban neighborhoods, highway junctions, school/college vicinities
Success Metrics
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Must carry up to 150–200 kg of produce
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Setup cost under ₹ 20,000
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Support at least 6–8 hours of operation per day
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Promote direct farmer-consumer contact
Design Brief
Material & Weather Resistance
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Breathable, lightweight fabric for summer
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Water-resistant or quick-dry outer layer for monsoons
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Optional inner liner for mild winter insulation
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Dust and stain-resistant coating
Comfort & Fit
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Available in multiple sizes (S–XXL)
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Side vents or mesh lining for airflow
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Light padding on shoulders for load support (carrying bags or baskets)
​Identity & Branding (Optional)
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Space for FPO/cooperative logo or embroidered name tag
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Flag patch or motivational slogan print (e.g., “Proud to Farm”)
Target Users
Small and marginal farmers, field officers, agri-entrepreneurs across India
Utility & Storage
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Multiple secure, accessible pockets for storing tools, mobile, seeds, etc. Lightweight, easy to wear
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Hidden or inner safety pocket for valuables.​​
Safety & Visibility
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Reflective strips for early morning/evening work.
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High-contrast trims or colors (khaki, green, or indigo blue)​
Sustainability
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Use of durable, recyclable fabric
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Local production to support rural employment
Success Metrics
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Cost-effective (Target price: ₹400–₹700)
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Washable, minimum 12-month durability
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Widely accepted by farmers across 5–6 states.
Design Brief
Target Audience
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Health-conscious urban families
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Institutional buyers (cafés, hotels, stores)
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Corporates for gifting/farm boxes​
Brand Name & Tagline
Easy to recall, rooted in agriculture, and scalable for multiple products
Packaging Design
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Flexible for various SKUs (grains, vegetables, spices, fruits)
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Pouch, jar, crate, or box—show at least one mockup
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Encourage eco-conscious material
Online Presence
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Website or microsite for product info, origin stories, farmer highlights
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Social Media Creatives (at least 2 promotional posts)​​
Brand Positioning
Freshness, transparency, rural pride, farmer-first approach
Logo & Visual Identity
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Earthy, clean, and friendly
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Symbols: leaf, soil, sunrise, grain, etc
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Style: Rural authenticity with modern simplicity
Brand Voice & Tone
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Honest, grounded, warm, and reassuring
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Communicates value without exaggeration
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Brand Color Palette & Typography
Scope of Produce
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Seasonal fruits & vegetables
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Grains, pulses, spices
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Processed items (ghee, pickles, jaggery etc.)
Design Brief
Form Factor & Location Suitability
Hive Design
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Compact design suitable for backyards, terraces, or courtyards
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Wall-mounted or stand-based options for flexibility​​
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Ventilated but rain- and predator-resistant structure
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Transparent viewing panel (optional) for education/observation
Material & Durability
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Locally sourced, termite-resistant wood or recycled plastic
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Weatherproof, UV-resistant paint or coating
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Lifespan of at least 5 years with minimal maintenance
Packaging Design
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Flexible for various SKUs (grains, vegetables, spices, fruits)
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Pouch, jar, crate, or box—show at least one mockup
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Encourage eco-conscious material
Farmer-Friendly Features
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Simple to inspect and harvest without harming bees
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Smoke chamber or bee-calming mechanism built-in
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Manual or semi-auto honey drain system for beginners
Brand Voice & Tone
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Honest, grounded, warm, and reassuring
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Communicates value without exaggeration
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Brand Color Palette & Typography
Safety & Awareness
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Designed to minimize risk of stings
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Basic instruction stickers or guides in local language (Marathi/Hindi)
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Detachable cover to prevent tampering by children or animals​​
Sustainability & Impact
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Encourages biodiversity and supports crop pollination
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Scalable for self-help groups or FPO-led honey initiatives
Target Users
Rural households, small farmers, women’s SHGs, and youth in farming families​​​
Use Case Scenarios
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Home-based honey production for self-use or local sale
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Educational use by rural schools or farm demo units
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Crop pollination support in adjacent farms/gardens
Success Metrics
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Initial cost under ₹2,500 per unit
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Easy to install and operate without expert intervention
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Generates 4–6 kg of honey per season per unit
Design Brief
Mood & Emotion
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Hopeful, grounded, and inspiring
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Should evoke pride in farming and connection to nature
Musical Style
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Blend of Indian folk and light instrumental
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Human sounds can be used without lyrics (Humming, Aalap or sounds made to connect with Farm animals)
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Use of rural instruments
Usage Scenarios
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KISAN events and exhibitions
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App/website intro or notifications
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Audio branding on rural FM, IVR, or videos
Sound Elements (Ambient/FX)
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Early morning rooster crow
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Cow bells, goat bleats
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Bullock cart wheels creaking
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Sickle cutting crops
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Rustle of leaves or crops in breeze
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Water pump or canal flow
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Distant temple bell or folk drum
Length & Versions
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30-second signature tune (main version)
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10-second and 5-second stingers
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Loopable version for use in background (e.g., website or kiosk)
Success Metrics
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Recognizable in the first few seconds
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Feels authentic to farmers and rural audiences
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Works well across platforms (FM, mobile, loudspeakers)
Design Brief
Target Audience
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Primary: Young and eligible farmers (male/female) looking for life partners within or outside the farming community​
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Secondary: Urban individuals who are open to rural living, organic farming, or farm-based entrepreneurship
Preference Matchmaking
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Filters for farming interests, and long-term goals
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Compatibility score based on lifestyle alignment, not just looks or earnings
Trust & Safety
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Aadhaar/mobile/email verification
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Profile moderation and reporting system
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Women-centric safety measures (e.g., blurred photo preview until matched)
Engagement Features
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Chat and video call (post-match)
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“Farm Diary” section – where users can post about their farm, daily life, or values
Design & UX Considerations
Simple, intuitive layout. Regional Indian language support. Easy to use for low-literacy users. Prefer rooted tone not flashy dating culture​
Profile Creation
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Basic biodata (age, caste, religion – optional)
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Farm details: landholding, crops, location, type of farming
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Intent: marriage/dating/friendship
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Willingness to relocate or continue farming
Two-Sided Access
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Farmers can connect with all
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Non-farmers can only connect with registered farmers. (Platform logic)
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Option for rural women to control visibility and reach-out privileges
Language & Accessibility
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Interface in English, Hindi, and major regional languages
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Voice-based onboarding for digitally low-literate users
Design Aesthetic
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Warm, earthy palette with rural motifs
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Clean, intuitive layout that works well on basic smartphones
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Offline enrollment option for digitally shy users (via NGOs or Krishi Kendras)
Connectivity & Compatibility
Works on low-bandwidth networks. Works on basic smartphones. Lightweight app size
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